Amy Ullsperger is a thirty-year old marketing student at Milwaukee Area Technical College, working toward a degree in Marketing Communications to add to her Small Business Training Diploma. She also has the honorable duty of raising a spirited and athletic ten year-old boy, who is the driving force behind all of Amy's ambitions and most of her amusement.
This blog's purpose is finding, composing, and sharing thoughts on the marketing world from a wholly creative perspective. With insights on advertising, copywriting, marketing strategy, design, and branding, Amy hopes to share her ideas and viewpoints as an exercise in building creativity and expanding possibilities.
Amy has worked in several areas in the customer service industry for over ten years, gaining a unique perspective on consumer behavior, preferences, and habits. Her experience in marketing includes writing product descriptions for a graphic tee website, writing freelance web content, developing and executing several campaigns for products and services in school, and working as a marketing assistant in a large, independent redistribution company, handling reporting, sales support, developing and managing e-mail databases, creating/sending e-blast communications, writing blog posts, and rebranding/branding a new product line.
After Graduation in May, Amy hopes to find permanent employment doing what she loves, while still making life happen as a mom, an artist, and most importantly, a writer.
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